Tony Hawk
"I consider skateboarding an art form, a lifestyle and a sport. 'Action sport' would be the least offensive categorization."

Maui and Sons USA launched Maui & Sons Retail Surf Shop as its “Flagship” retail store in the United States, adding even more color and flavor to an already eclectic Venice Beach Boardwalk; the store opened its doors April 2008.

Maui & Sons Retail Surf Shop received a warm welcome from Venice locals and tourists alike. Our surf shop offers everything from Surf Lessons and Board Rentals to Boardshorts, Rashguards, and everything in-between. In addition to our seasonal designs we have launched our our own Maui and Sons collection, we also carry some of the top surf and skate brands. The store stocks full collections of Clothing for Men, Women, Boys & Girls, as well as, surfboards, skimboards, backpacks, skateboards , watches etc. With the Maui & Sons Brand licensed and produced in over 100 countries, and our connection with the corporate office, located in Pacific Palisades, our shop has the unique opportunity to bring in Collections from countries such as Australia, France, Italy, Panama and the Middle East to name just a few. All of these collections can be found in the store and on the new Maui and Sons Online Store. We will be adding an online skate shop to bring you the best brands for purchase online.


Who we are?

Whether you’re renting a board, taking a surf lesson or purchasing a t-shirt, when you’re at the Maui & Sons Retail Surf Shop we care about the experience you have. You will always be welcomed in with a smile and a ready hand to help with whatever you need. If you do stop in you will most likely run into Cheryl Johnson who manages the Surf Shop on a daily basis. She personally makes sure everyone that walks through the door gets the service they deserve. Cheryl has been a part of the Maui & Sons family for more than 20 years. A Native of Carlsbad, California, Cheryl grew up surfing with the likes of Tom Curren and Joey Buran.  She has traveled around the world and knows a little something about almost everything. So there isn’t much she won’t be able to help you with. And if she doesn’t know, she will google it for ya. The rest of the staff is just as accomodating if she is not there so dont be afraid to ask as she is a phone call away. The store has a home away from home feel. The shop offers dressing rooms for trying those great threads on and/or changing out of wetsuits, we will usually have a dry towel waiting. Just don’t forget to wash the sand off your feet before you come in the shop…or we will send out to the water bucket to do it anyway.

We love what we do

We pride ourselves on our professional, yet laid-back way of life here on the Venice Boardwalk. We will always be friendly and able to help you with any of your surfing and travel needs. We have all grown up on the beaches of Southern California, and we know the backstreets to the best local places for surfing, food, and fun. And if you need a little more action - info for the posh clubs of Hollywood is available too. We are happy to share all our knowledge with you to make your stay in Southern California the best ever.